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Awards night at the Guinness Storehouse

Wednesday, February 17, 2010 ~ 12:14pm

Ireland’s no.1 visitor attraction – the Guinness Storehouse – will host the Stadium Business Awards night on the 17 June 2010.

“With Guinness our headline sponsor for the awards, it made sense to showcase what this world-famous stout does in terms of its own customer experience,” says Ian Nuttall, convenor of the Stadium Business Awards panel. “In the same way as stadiums offer unique sporting experiences, Guinness Storehouse takes its own ‘brand experience’ to another level. The fact that the visitor attraction is consistently top of Ireland’s tourist destinations speaks volumes.”

Since opening in 2000, the Guinness Storehouse has attracted over 7.5 million people from all over the world. Set in the heart of Dublin, the Storehouse is laid out over seven floors surrounding a glass atrium taking the shape of a pint of Guinness.

As Ireland’s number one international visitor attraction, Guinness Storehouse is committed to bringing its visitors on an enthralling and entertaining adventure, telling the story of the world famous beer.  It is a dramatic story that begins 250 years ago and ends in Gravity Bar where visitors can savour a complimentary pint of Guinness while admiring breath-taking panoramic views of Dublin city.

Guinness Storehouse has recently completed an investment of €4.5m aimed at enhancing the overall visitor experience. The highlights of the development include:

  • A new entrance experience, which includes window projections of life in the Guinness brewery in times gone by.
  • A powerful surge projection in the atrium, which gives the visitor the impression of standing inside a massive pint of Guinness.
  • A new and extended Retail Store, with the addition of a new mezzanine level, offering a wider range of exclusive Guinness branded merchandise.
  • A new exit experience with motion-censored Guinness pods.

This year is the 10th anniversary of the opening of the Guinness Storehouse and the Stadium Business Awards 2010 in association with Guinness is just one of many special anniversary events at the tourist destination.

The winners of the 2010 Stadium Business Awards in association with Guinness will be announced during the Stadium Business Summit 2010 in Dublin, Ireland at a very special awards evening at Guinness Storehouse on 17 June 2010

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