Latest News

Preview: Creating an experience that goes beyond the 90 minutes of play

Tuesday, June 7, 2011 ~ 8:00am

Learn how Manchester City FC has enhanced its matchday experience to take it far beyond the duration of the match...

As Operations Director for Manchester City Football Club, Steve Sayer is responsible for delivering match days and all other major events at the City of Manchester Stadium (pictured).

Much has been documented in recent times over the Abu Dhabi based ownership profile of the Club and its impact on the football operation. Much less has been documented about Manchester City's approach to ensuring that supporters attending matches and following digitally enjoy a premium experience with the Club they actively support.

"Investment in stadium infrastructure, people and process aimed at creating and connecting to new fans and deepening relationships with established segments is starting to show positive results as Manchester City looks to develop a successful and sustainable club for the future," explains Sayer.

"In a climate of financial fair play, growing the fanbase and increasing match day revenue are key goals," he continues. "A renewed focus on customer or supporter experience which is becoming a trend within football is very much at the forefront of Manchester City's drive to extend the match day experience way beyond the 90 minutes of play!"



A highly experienced football business operator, Steve has worked at Manchester City in a variety of commercial and operational roles over the past fifteen years in a varied career that has seen the Club grow from being a sleeping giant on the domestic stage, to established Premier League outfit, and on to being a globally recognized football brand that is now beginning to challenge the elite of European football.

Having previously held roles as Head of Partnerships and Head of Commercial, Steve is uniquely placed to share his insight into achieving commercial growth objectives with a supporter first attitude.

Steve Sayer, Operations Director, Manchester City FC is one of over 30 international expert speakers that will be sharing their experience, expertise and ideas at the largest dedicated stadium industry gathering in the worldStadium Business Summit 2011, next week in Barcelona! BOOK NOW!

Related posts:

  1. The Guest Experience: Lessons from the Premier League
  2. Speaker Preview: Soccer City, one year on from the World Cup…
  3. Preview: StadeFrance Live Events – Filling those empty calendar dates