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Tomorrow’s Stadium: Stade de France’s blueprint for the next 20 years

Friday, June 10, 2011 ~ 9:37am

As Stade de France plans a major investment programme, we welcome a delegation from the management team to Stadium Business Summit 2011.

Since opening in 1998, Stade de France has fashioned a stadium business without a core tenant team but has successfully hosted World Cup Finals, national and international sporting events, major concerts whilst also developing its own brand of stadium spectacle.

By the time, however, UEFA's EURO2016 kicks-off five years from now, Stade de France will be a two-decade old structure – that's the lifespan of a typical North American major league sports venue.

CSDF, the consortium of construction firms and investors which built the stadium and have the venue's long term operating rights, are looking at significant investments in the stadium's facilities and in particular the 'guest experience' for its broad range of patrons.

Earlier this year, executives from CSDF have researched theΒ  latest 'best practice' in hospitality, services, catering, operations and business planning. The final stage of the CSDF's research 'grand tour' brings them to Stadium Business Summit 2011 in Barcelona.

Joining us in Barcelona are:

  • Matthieu Barnay, Head of Marketing, CSDF;
  • Christophe Bertrand, Head of Customer Service, CSDF;
  • Julien Rongier, Programmation Development, CSDF.

"We are delighted to welcome our friends from Paris," says Ian Nuttall, founder of Stadium Business Summit. "It's clear that CSDF is already thinking about the emerging competition and developing new ideas and new approaches to fashion a new stadium business for Stade de France – a business for the next 20 years of its operation."

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